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Thursday, July 23, 2009

How to Optimize and Promote Business in Google Maps

Google map is a relevant online tool in today’s business .Google’s organic way of establishing (via Google mapmaker) creates new edge in business development. Its rival online tool, Yahoo local maps, although have good use can’t compete with the marketing edge of Google maps in terms of organic search results.


Using Google map can become a great advantage. When prospective clients search Google Maps for local business information, they'll find your business: your address, closing and opening hours, contact information, even photos of your storefront and videos of your products or services. Google Maps will also display a detailed map of your location .It comes with easy to follow directions to your office or storefront, too.

In Google maps, local businesses can be easily located through detailed maps, of course, that is a result of the popularity of Google mapmaker campaign. You can also find many kinds of businesses, view maps and get driving directions and traffic updates in Google Maps.

There are two options that you will be able to do on how to promote your business in Google maps. First, put Maps. The second option is, display your ads on Google Maps. Of course, the second option is worth the price. Your business will be located in the most visible spot in the Google maps page.

The most important question you will be asking is: How do I promote my business in this latest online marketing tool?

Alright, here’s what I learned when during my years experience in online marketing.
To promote your business services and products in Google maps, you should be able to do the following:

1. Register your business in Google.-Go to this Google address: http://www.google.com/local/add/businessCenter

2. Fill up the form and verify or claim your business listing. Just follow the directions in the site.

Optimizing Your Google Maps Listing

1. Be at the center .Setting up a business located in the center of town helps you climb the Google top list. The closer your business office is to the center of your city, the higher your listing is usually positioned on the Google Maps list.
2. Make a review of your business. Products and services review actually help promote your business for prospective clients. Google also this “ratings” on the businesses in which reflect your business’ reputation, a regular costumer can do this.
3. Submit your Business in Online Yellow Pages. Local Search Engines like Google Maps (and Yahoo local ) gather and display their Local/Maps results by collecting details about local businesses. Google search engine robots crawls and collates data from other online websites, directories and online records ,the more you are listed in online yellow pages the higher the possibility to be listed in the top list.

Here’s a list on the online directories I’m talking about:
SuperPages.com (idearc)
http://www.superpages.com/
UK Online Business Directory
http://www.toplocallistings.co.uk/
YellowPages.com (AT&T)
http://www.yellowpages.com/
Local.com
http://www.local.com/
CitySearch.com
http://www.citysearch.com/
10Best.com
http://www.10best.com/
Allmenus.com
http://www.allmenus.com/
ChefMoz.com
http://www.chefmoz.com/
DiningGuide.com
http://www.diningguide.com/
There are plenty Yellow Pages online, just find search for directories that is relevant to your location.
Google's Map is an effective way to market your products and services online .Now; it will be easy to customers to find you.
That’s all. Thank you for reading my marketing blog. Hope that you’ll boost your sales via optimizing and promoting your sites on the Google maps.

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