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Thursday, September 3, 2009

Internet: Great tool for Political Campaign Strategy


Election 2010 is still 9 months away in the Philippines but the campaign preparation of political figures is crossing boundaries between traditional media like radio, TV, newspapers and the internet.
Since majority of 2010 voters are coming from the youth, politicians have seen an opportunity to reach the youth by their campaign ads via World Wide Web. Internet’s rapidly increasing popularity and influence especially to the younger generations can be good campaign diversion from traditional media and information source.
TV Paid advertisements are often costly that reaches Millions of Pesos. Making a Political website and promoting it can be a good alternative to paid ads on TV. Promoting political websites through social networking sites like facebook and friendster or myspace, etcetera is another wise campaign strategy.
Signing up in Pay Per Click (PPC) Campaign services either Yahoo Business Marketing or Google’s Adwords can create a difference to the expensive election campaign. High traffic video websites like Youtube.com can be a great way to express a political flatforms and agenda.
The top internet Politicians in the Philippines is Former Manny Villar and Sen. Mar Roxas in the past months .But ,just recently, Sen.Roxas ,back out in the Presidential race to give way to Noynoy Aquino. Maybe, Sen. Noynoy Aquino should also try internet marketing to gain more support from internet users and the youth.

Here’s some political websites in the web that have high Pagerank:

http://akalamo.com/
http://politicalarena.com
http://marroxas.com/
http://myerap.com/



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